Oshi no Ko April Fool’s Baking Soda Product Tie-In Becomes Reality
Smash hit anime Oshi no Ko is quickly becoming known for left-field product tie-ins like counter-top dishwashers, but the latest home goods tie-in now includes baking soda. For context, one of the characters in the series, Kana Arima, quickly became a fan favorite thanks to her interactions between Ruby and Aqua Hoshino, with Kana having feelings for Aqua.
Kana licks baking soda. This is an important fact.
#OSHINOKO Episode 1 is now available on simulcast platforms! pic.twitter.com/aTqRErKAbo— 【OSHI NO KO】Global (@oshinoko_global) April 17, 2023
Since the first episode, Kana licking baking soda is a joke within the series, with Ruby initially mishearing Kana’s identity as “the genius child actress who can cry on the spot.” This misunderstanding in the series gets turned into “the genius child who licks baking soda,” with the fandom quickly latching onto calling Kana “baking soda-chan” as a sign of affection.
Japanese baking soda manufacturer Kaneyo previously played along as an April Fool’s joke, but now the company is turning the joke into a real product that will be released in July across Japan.
???? #OSHINOKO Kana Baking Soda Collaboration ????
TV Anime 【OSHI NO KO】’s Kana Arima aka Baking Soda-chan will be featured on Kaneyo soap baking soda product in Japan.
*Please do not eat the product pic.twitter.com/xAJkSijeMX
— 【OSHI NO KO】Global (@oshinoko_global) May 15, 2023
コラボ情報
TVアニメ【#推しの子】
大きな粒だから汚れが落ちる!
カネヨ石鹸の重曹「重曹ちゃん」と有馬かなのコラボ「重曹ちゃん本体【推しの子】モデル」が
７月上旬に発売決定!!有馬かながデザインされたパッケージを大公開!
全国量販店およびECサイトで発売予定!
※本商品は食べられません pic.twitter.com/gk4cGMNmIe— 『【推しの子】』TVアニメ公式 (@anime_oshinoko) May 15, 2023
Oshi no Ko is directed by Daisuke Hiramaki (Asteroid in Love) and assistant-directed by Chao Nekotomi (Love is Like a Cocktail) at Doga Kobo, with series composition written by Jin Tanaka (Laid-Back Camp) and character designs by Kanna Hirayama (Rent-a-Girlfriend). HiDIVE is streaming the anime series. The original manga, written by Aka Akasaka (Kaguya-sama: Love is War) and illustrated by Mengo Yokoyari (Scum’s Wish) is published in Weekly Young Jump in Japan since April 2020. Manga Plus releases digital chapters in English, with Yen Press releasing the physical version. Manga Plus describes the series as such:
“In the world of showbiz, lies are weapons.” Goro works as an OB-GYN in the countryside, a life far removed from the entertainment industry. Meanwhile, his favorite idol, Ai Hoshino, has begun her climb to stardom. The two meet in the “worst possible way,” setting the gears of fate in motion! The amazing Aka Akasaka and Mengo Yokoyari team up to depict the world of showbiz from a completely new perspective in this shocking series!
Sources: Oshi no Ko Official Twitter (JP), Oshi no Ko Global Official Twitter
