Niigata Prefecture, The Quintessential Quintuplets Team up to Promote Eating Rice to Younger People

 

The Niigata prefectural government feels that the youth of Japan have been neglecting their daily rice intake so the Ministry of Agriculture, Forestry and Fisheries has enlisted the help of The Quintessential Quintuplets to promote Niigata rice to the young people of the country as they go through their next stage of life.

 

 

????????????????????????????????????????????
大人気アニメ作品
　　 #五等分の花嫁
スペシャルコラボ実施決定！
???????????????????????????????????????????? pic.twitter.com/nDZc2FnRvJ

— 新潟米PR【公式】 (@niigatamai_info) February 6, 2023

 

 

Niigata has found that the consumption of rice has gone down, especially with young people as they leave home and start higher education or jobs in bigger cities. So the prefectural government is setting up a campaign with the Nakano sisters to show off the benefits of eating rice for breakfast and throughout the day.

 

RELATED: The Quintessential Quintuplets: Goto Pazu Story Game Reveals Theme Song Performer

 

More details on the campaign will be revealed ahead of the launch on February 14 with a giveaway based on an exclusive visual and goods going on sale.

 

Source: Oricon

 

—- 

Daryl Harding is a Senior Japan Correspondent for Crunchyroll News. He also runs a YouTube channel about Japan stuff called TheDoctorDazza, tweets at @DoctorDazza, and posts photos of his travels on Instagram.