Lawson Celebrates Urusei Yatsura’s Return with Collab and Confections

 

Everyone’s excited about the new Urusei Yatsura anime, including Japanese convenience store chain Lawson! To celebrate the return of Lum, Ataru, and their many friends, the stores will be offering special-edition confections and goods themed around the Rumiko Takahashi classic.

 

Central to the collaboration are collaboration boxes of Takenoko no Sato, meiji’s popular chocolate-dipped biscuit snacks. Two special box designs will be released for chocolate and chocolate-strawberry varieties, featuring the bamboo shoot shaped sweet in place of Lum’s iconic horns:

 

 

Each box also comes with one of four magnets with a takenoko-horned Lum:

 

 

RELATED: New Urusei Yatsura TV Anime Brings More Cast Members into Its All Star Lineup

 

Die-cut sticker sets, lunch totes, and acrylic stands will also be available, and participating stores will display art of Lum:

 

 

RELATED: Urusei Yatsura TV Anime Sprints into October with Premiere Date, Key Visual Release

 

Campaigns during the collaboration could earn you one of seven clear files, one of several bromides, and a Lum QUO card worth 10,000 yen:

 

 

The campaign kicks off at Lawson stores nationwide on October 4, in advance of the new anime—which hit the airwaves in Japan on October 13.

 

© Rumiko Takahashi, Shogakukan / “Urusei Yatsura” Animation Production Committee

 

Source: Anime! Anime!

 

 

——

Kara Dennison is an author of fiction and non-fiction, avid tabletop gamer, and regular Otaku USA Magazine features writer. Follow her on Twitter @RubyCosmos, and read more at KaraDennison.com.